Tag Archives: nonprofit social media

Best Content Management Systems for Your Church or Nonprofit

Best Content Management Systems (CMS) Tools for Your Website

All three of the following are open source content management systems that are perfect for churches and nonprofits. The main appeal of open source CMS is low overhead and the flexibility of the open source community. For instance, open source is the reason why Firefox has a competitive advantage over other browsers like Explorer:

WordPress
Drupal
Joomla

I personally think wordpress is the best content management system because it provides so many features and so much flexibility out of the box. Also, the community for WordPress is pretty tight which means you get lots of cool plug-ins, theme development, and support. Certainly you can pick Drupal, but its a beast to learn compared to WordPress. WordPress makes content management both productive and (relatively) easy which are the main features look for in a content management system. This is especially true if you are not a code junkie and dont want to be dependent on others to make changes in your website. Check out this report, if you would like a comparison between WordPress, Drupal, and other available CMS platforms for the nonprofit space.

Managing Church Donations and Non profit Fundraising
If you as a church or nonprofit have a need to add more ecommerce type tools to your website for contributions or fundraising, you can always add a Google checkout, Paypal payment, or similar widget to your platform. I wouldn’t restrict myself to content management systems which had the e-commerce plug-in built in.

Given that the plug-in tools are often free or very close–the need for an all-in-one CMS solution which waters down each of the components is not a forced choice due to 3rd party add ons and widgets. The only comparison I would make is the relative budgetary issues over the course of 3 to 5 years if your fundraising platform requires a percentage of your donations along with an expected calculation of your online donations.

Ultimately, for most small business needs, you will likely find that wordpress can serve your needs and then some.

50 Content Management Systems at Open Jason
10 Free Powerful Content Management Systems at Woork

What do you think is the best cms tool for churches and nonprofit organizations to use? What are the best third party tools for fundraising and donations?

ethical nonprofit marketing with social media | charities, philanthropies, and churches

Using social media marketing for non-profit advocacy and online public relations

Given the role non-profits, charities, and philanthropies. The same principles apply to foundations and churches. One way for npos to market ethically online is to provide a community and resources for their users. One way this works in the corporate world is if you look to the Apple Store. The Apple store is filled with stuff to do and ways to interact with technology. They even host free classes in the store and give that away to their consumers. This serves as a form of lifestyle marketing which creates a strong bond between the company and the customer. Not only is Apple adding value to their customers, but they are creating a mutually beneficial relationship.

Not surprisingly, the same applies online in the context of a non-profit. Not only will users hang out more if you provide them with something to do or engage, but they are also more likely to buy or perhaps tell their friends about their experience. At the very least, this decreases the chances that they will spread negative info about Apple. Hence, social media and interactive new media provides nonprofits a unique way to market online. It overlaps with online public relations and online advocacy. Given that non-profit organizations are already about community and creating social movements, this is already something they should be culturally adept at faciliating. Its just a matter of non-profits and their staffs getting familiar with the technologies, the culture, and getting a little experience under their belts.

My Story and Ethical Non-profit Marketing
I picked up and read Katya Andresen’s book Robinhood Marketing: Stealing Corporate Saavy to Sell Just Causesabout a year and a half ago. It focuses on 8 core principles for non-profit marketing, I will highlight a couple of key principles Katya outlines:

Non-profit Marketing Principle 1: Information overload means you have to deliver a non-profit marketing message with precision.

“Our marketplace is as competitive as Times Square. In this environment, we never command the full attention of our audiences…If we ignore those forces, we’re one person standing on Broadway, holding a small, handwritten sign. Meanwhile the world is flowing around us, people are gazing upward, and we go unnoticed” (p. 77).

Non-profit Marketing Principle 2: If potential advocates are online, non-profits should be online engaging with social media

“Meeting our audience where they are has the added benefit of making our cause attractive to them because the more similar or familiar we seem to people, the more they tend to like us” (p. 41).

Non-profit Marketing Principle 3: Questions and conversational marketing work for non-profits

“When framing questions, ask people about their daily lives, their priorities, their experiences, and their stories. Then ask how they perceive our issue in this context” (p. 55).

Non-profit Marketing Principle 4: Smart Values Will Galvanize Your Audience.

“Humans have a basic need to be recognized and understood. Be meeting our audiences where they are and communicating from their perspective, we are showing them respect and fulfilling that human need for connection.” (p. 41).

Non-profit Marketing Principle 5: Keep it Simple Stupid Marketing (KISS ). And realistically kead with a story hook for your marketing efforts.

“Similarly, we should not saddle people with the burden of becoming an expert on our topic before asking them to do something about it.” (p. 15)

Ethical Nonprofit Marketing Websites, Books, and Resources
Check out Tech Soup for more about nonprofit technology. For more on ethical nonprofit marketing you might check out nonprofit books on Amazon or check out ethical marketing books on Google books.

Social media campaign checklist for the traditional print marketer and pr professional

Introducing PR Agents and Marketers to the World of Social Media Marketing
Social media is radically different from traditional marketing and public relations, so its important to get a primer on the basic principles of social media so that cultural norms aren’t violated in a way that damages relationships, brands, or online success.

Social Media Checklist and Worksheet for PR and Marketing
What is social media? How do you define social media? Social media in plain english

Social media checklist to create a social media business plan by Porter Novelli Public Relations.

Social media strategy worksheet to create an online business plan.

Leveraging social media for public relations and marketing. Thought leadership with social media.

Social Media Checklist for Your Blog A fantastic resource for those getting started blogging.

How to Launch a Blog Checklist. Rohit of Influential Marketing blog on an oft misunderstood part of social media and online public relations.

Social Media Case Study Great corporate social media case study which cites 155% increase in traffic and conversions.

Social Media Checklist Powerpoint Presentation

Where do you want to be in three years in terms of social media? How is your organization going to use social media for marketing, public relations, or thought leadership in 2009 and beyond? What would you put on social media checklist

Thought leadership marketing and public relations

Seven Resources on Online Thought Leadership Marketing and Public Relations

Monitoring, tracking, and assessing thought leadership. Tracking thought leadership, influence, and conversations in social media communities via Hyperwords.

Social Mention, Blog Pulse (particularly conversational tracker), and Filtrbox are also great ways to listen to the direction of online conversational chatter.

Experienced thought leadership research. Malcolm Gladwell in his new book Outliers says it takes 10,000 hours to have enough knowledge and experience to become a thought leader.

Thought leadership marketing. 13 Essentials by Larry Chase on thought leadership. A fantastic read and overview.

Thought leadership for public relations. An interesting read from Duct Tape Marketing on leveraging leading ideas via thought leadership for media relations and PR.

Thought leadership with social media. Pragmatic marketing suggests using social media for thought leadership. I would add using online pr, networking events and real world community engagement, and slideshare to the list for maximum thought leadership.

Thought leadership principles. Marketing Savant suggests 7 fantastic criteria for thought leadership from the Bloom Group: Focus, Novelty, Relevance, Validity, Practicality, Rigor, and Clarity. I think relationships are more important than this rubric gives them credit. And online certainly design and user experience are part of the thought leadership puzzle.

Listening for Thought Leadership. Using Google reader to stay up to date with the industries’ leading blogs and websites is critical to understanding where your industry and customers are moving toward. Education, listening, and learning are critical for any thought leadership program.

Strategic Risk taking and Thought Leadership. One might suggest Seth Godin as the go to person for taking calculated risks based on his book The Dip. Or perhaps you would like to crowd source your answer with 100 Wisemen or Predictify. With the Enron collapse, it seems management consulting firms are so very 2001.

David Meerman Scott’s Thought Leadership Guidelines. In addition to suggesting people use nine core social media tools (webinars, blogs, podcasting, video, wikis, whitepapers, e-books, research surveys and reports and email newsletters) he suggests the following principles or guidelines:

• Do not write about your company and your products! Thought leadership content is designed to solve buyer problems or answer questions and to show that you and your organization are smart and worth doing business with. This type of marketing and PR technique is not a brochure or sales pitch. Thought leadership is not advertising.

• Define your organizational goals first. Do you want to drive revenue? Encourage people to download something?

• Based on your goals, decide whether you want to provide the content for free and without any registration (many more people will use the content, but you won’t know who they are) or whether you want to include some kind of registration mechanism (much lower response rates, but you build a contact list).

• Think like a publisher by understanding your audience. Consider what market problems your buyer personas are faced with and develop topics that appeal to them.

• Write for your audience. Use examples and stories. Make it interesting.

• Choose a great title that grabs attention. Use subtitles to describe what the content will deliver.

• Promote the effort like crazy. Offer the content on your site with easy-to-find links. Add a link to employees’ email signatures—and get partners to offer links as well.

• To drive the viral marketing effects, alert appropriate reporters, bloggers, and analysts that the content is available, and send them a download link.

What are your thoughts, opinions, or resources on thought leadership for marketing and pr? Is thought leadership even an effective method of public relations and marketing? Are you looking for a Nashville public relations firm or company?