There has been a great deal of discussion to determine if SEO is recession proof. Will SEO firms survive the recession? Will SEO services deliver enough ROI to avoid budget cuts? I would argue that it is with a qualified yes, affordable search engine optimization that directly targets return on investment is nearly 100% recession proof.
Initially, bargain shoppers will look online over bricks and mortar establishments this holiday season and into 2008 to save money in this cash strapped economy. Seth Besmertnik points out in a recent I Media Connection:
Meanwhile, 65 percent of online shoppers said they felt shopping online saved them money and 55 percent of all U.S. consumers believed that people using online services for shopping were likely to be enjoying retail savings.
Second, search engine optimization with the right SEO company can be a low cost marketing expenditure and requires very minimum investment. Third, you have a significant advantage over your competitors in the search engines, which get millions of searches monthly for e-commerce traffic. Fourth, you can add on a pay per click campaign to make your efforts even more air tight and recession proof.
So is SEO recession proof?
Creative Fusion Media provides social media consulting services and ethical and affordable search engine optimization solutions to innovative companies and forward thinking non-profits.
Local Small Business Search Engine Optimization and Marketing Strategy:
One of the great advantages of search engine optimization for small business is that it allows local niche businesses to market to their target audience very easily and at a low cost. In addition, they get to market to them at a time when they are searching for product information, reviews, or perhaps someone to buy from. SEOmoz has a great explanation of linkbuilding for local seo. Here is a list of 16 questions to ask yourself or your client that help shape your online strategy:
What regulatory bodies monitor your industry?
What business groups do you belong to?
Who refers business to you?
Who do you refer business to?
Do you know your regular clients or customers?
Who provides complementary services to you?
Who are the key manufacturers that you deal with?
Who are your key suppliers?
Do you know any contemporaries that you don’t compete with because they are in a different geographical location?
Do any of your relatives and friends run businesses?
What professional groups do you belong to?
What local businesses do you have more than casual acquaintances with?
Are there any websites that you visit frequently as a contributor?
Are there any hobbies or activities that you excel in or are known for?
Do you belong to any community projects or do any charity work?
Do you have a web profile anywhere?
Nathan Ketsdever is a Nashville New Media Marketing and Business Blog Consultant
Posted in internet marketing tips and techniques, search engine marketing (sem) and ethical seo
Tagged afforable marketing for small business, ethical linkbuilding, local marketing, local search engine optimization, local seo, Marketing, online marketing, search engine marketing services, search engine optimization, seo, seo services, small business search engine marketing, small business search engine optimization, small business seo, white hat linkbuilding
Like Nancy Reagan: Just Say No To Black Hat Search Engine Optimization
Not unlike Star Wars, every career has good and bad seeds. Hiring ethically principled companies (commonly called: white hat search engine optimization services) makes sense for your brand, your bottom line, and your organization’s soul. Yahoo News highlights a recent black hat court judgement involving spamming on MySpace:
Scott Richter of Westminster, Colorado, must pay MySpace $4.8 million in damages and $1.2 million in legal fees, a court-appointed arbitrator ruled on Thursday.
Richter, who was once accused of pumping out more than 100 million spam messages per day, had been sued by MySpace in January 2007 in connection with an August 2006 campaign in which MySpace members were hit with unsolicited messages promoting a Web site called Consumerpromotionscenter.com. The messages were sent from phished MySpace accounts, according to the findings of Philip Boesch, the court-appointed arbitrator in the case.
Lesson Learned from the MySpace Black Hat Court Debacle:
First, don’t do black hat and unethical SEO and don’t hire black hats.
Second, seek out ethically guided SEO to ensure your marketing dollar is maximized, your customers are happy, and your brand isn’t ruined.