Tag Archives: seo training

Best Online Training Programs for Internet Marketing (SEO, Social Media, and PPC)

To be true. I’m not really sure. I do know however that there are a handful that are trusted in the industry.

SEO Book
Market Motive

In addition, the membership site Mixergy is quite helpful–its focused on the entrepreneurship and business side, which is quite helpful. Third Tribe Marketing is another, but I haven’t used any of their content, so I’m not qualified to make an assessment of the quality of their social media and internet marketing training.

26 Fantastically Simple Keyword Strategies for Ethical SEO

Got Killer Keywords for Marketing?
Aaron Wall’s recent keyword book is quite insightful. I borrowed 7 of these ethical keyword tips from Aaron Wall’s Killer Keyword E-book which contains 50 Tips and Techniques. This post serves as a positive a review of that resource. Enjoy!

1) You can do most all your keyword research with the Google keyword tool. I supplement mine with the SEO Book keyword tool, which also provides some limited data from Word tracker and Keyword Discovery. The main advantage of the SEO book tool is that it prints out a handy spreadsheet for your SEO campaign. Quintura is great for semantically related keywords. And Microsoft has a free tool for “determining” which keywords have a commercial intent.
2) Create keyword based content silos. Your content silos should mirror an outline or a directory structure. If you want to get sophisticated about it, you can use Write Maps to structure your silo.
3) Focus on one to three phrases. Most anything else and you’ll drive yourself crazy.
4) Be smart and use keyword splicing. You can target “social media marketing” and “search engine marketing” in the same sentence. Or you can target “brentwood real estate” and “brentwood houses” in the same sentence.
5) Aim toward plurals, so you can rank for two keywords instead of just one.
6) Use Google to double up for content that ranks on first page:
• If you internally link from one page to another—you can get dual listings.
7) For competitive research check out competitive date on Spy Fu (both organic and paid search)
8} Target multiple stages of the buying process and online buying funnel (FAQ, Buying guide, Product Comparison)
9} Leverage questions in forums (from customers or by you asking for feedback)
10) Sew your seeds early for seasonal rankings (ie my post “Social media trends for 2009” or my prediction that “Jon Edwards would pick Obama”) [I stole this one from Aaron Wall]
11) Repetition, repetition, repetition (don’t overdo it) One way to add to this strategy is to use semantically related keywords. You can check Dave Naylor’s keyword density tool to help.
12) Use bold and italics to emphasize key concepts to the Google spiders.
13) Create a targeted call to action that leverages all your keyword work. Pick one or more of the follow actions for your user to take: subscribe, related posts, and/or see products/services
14) Leverage geotargeted keywords. Hyperlocal blogger Matt McGee has some great recommendations on this issue in the post Planning a Hyperlocal Blog Strategy.
15) Add multimedia content which targets your keywords (videos, podcasts, pictures, photographs, and graphs with valuable statistics)
16) You can use Title, H1, H2, H3 strategy to hierachicalize your keywords for better search rankings (less important keywords go lower on the hierarchy)
17) Remember to use bold and other emphasis like H1 or italics to target keywords you can’t target in your title tag
18) Remember you can use | and : to separate concepts and enable you to target more keywords
19) Remember your best keyword modifiers: resources, guide, checklist, etc.. (Aaron Wall recommends: price, cheap, discount, affordable, expensive, info, tips, learn, ideas)
20) Make sure you’ve read Googles guide to SEO and understand Google’s algorithm for search rankings.
21) Avoid keyword arbitrage. If your website pages convert better than your blog pages, you want to avoid outranking your website with your blog. In a worst case scenario you can hide the offending blog post from the search engine. Less drastic methods include adjusting the keyword placement in the article or removing a link or two you have on the site which emphasizes it.
22) Consider using paid search marketing to determine which keywords convert the best.
23) Pay some attention to proximity and order, because Google does in its search engine algorithm.
24) Add meta descriptions as necessary for Google search ranking. I think meta-descriptions are actually more useful for click overs than they are for SEO and search rankings. However, in the case of alternative media like video, you will definitely want to add a meta description.
25) Anchor text, anchor text, anchor text. (Don’t just use “click here” for creating a hyperlink, especially if its to content on your own website or blog)
26) Don’t be afraid to experiment
What is your favorite keyword strategy for ethical seo?

SEO Keyword Research Video from Aaron Wall

Creative Fusion Media provides social media consulting services and ethical and affordable search engine optimization solutions to innovative companies and forward thinking non-profits.

Affordable Search Engine Optimization Training | White Hat SEO Training, Workshops, and Seminars

What is Search Engine Optimization?
Search engine optimization is the process of making your more search engine and user friendly, thus increasing the rank of your website in Google.

Why is increasing Search Engine Optimization important for business?
Its important to get targeted traffic to your website. And of course customers drive business.

Why Get Search Engine Optimization Training?
SEO training is helpful understand how search engine optimization work and do be able to do search engine optimization for your self. SEO can run $1,000 to $5,000 a month, while training is a much more affordable option.

Why Get Ethical White Hat SEO Training?
White hat is the ethical variety of search engine optimization, in sharp contrast to gray and black hat methods. The other methods risk being penalized in Google, whereas white hat methods are better for your brand and your long term search results. Experienced SEO Jessica Bowman points out:

Get facilitated SEO training, whether it be an in-house SEO training that someone creates for your company, a training class that walks you through SEO 101 in a logical fashion, or SEO certification programs such as those offered by SEMPO and Market Motive. There is so much information out there right now that it’s a challenge to get the big-picture understanding and list of action items in the same fashion as a structured training class.

The High Return on Investment for Our SEO Training Solutions:
Our training solutions add a ton of value to your bottom line.

    • We also include blogging and social media marketing training in our SEO training and seminars.
    • We charge a fraction of the cost of other search engine optimization training and educational courses.
    • We cover both basic and advanced techniques of search engine optimization, white hat link building, and social media marketing.
    • I have experience getting first page Google results, extensive traffic, and building links for multiple search phrases.
    • With almost all other training options you are risk a bad student ratio whereas I can teach you one on one or your web or communications team.
    • Additionally, I can travel your places of business to meet your own tailored SEO needs, which saves you time and money.

What does our search engine optimization training include?

    • Learn the fundamentals of key word research
    • Learn about link building tactics
    • Learn how to blog productively
    • Learn what great content is
    • Learn market research
    • Learn how to make your online efforts productive
    • Learn about social media marketing

Where Can I Get Affordable Search Engine Optimization Training and Tutorials?

    • Via Creative Fusion Media’s Affordable SEO Training Solutions ($200 to $300)

    • Via Bruce Clay’s SEO Training ($2,000 to $3,500)

    Via SEMPRO ($1,400 to $2,800)

Please contact us if you have basic, intermediate, or advanced training needs which are tailored to your organization’s unique web and business needs. Please contact us via phone at (615) 594-2095 or via email at nathanketsdever [at] gmail.com

Here is a primer course in Search Engine Optimization for Bloggers from Google expert Matt Cutts

Still not convinced about customized, ethical, and affordable SEO training:

Workshop Lesson 1: Fundamentals of SEO Training:
• How does Google evaluate sites for ranking?
• How do you do keyword research?
• Which SEO competitive research tools are best?
• What are the best free tools to use for SEO?

Workshop Lesson 2: Link building SEO Training:
• What is link building?
• Why is link building important for SEO?
• What is the best blog platform for SEO?
• What is the long tail of SEO?
• Is the long tail of SEO a myth?

Workshop Lesson 3: Small Business SEO Training:
• What is local SEO?
• How can local SEO help a small business?
• How can small businesses compete in google?
• Are blogs good for SEO?

Workshop Lesson 4: Competitive Research and Free Tools Training:
• How can you do the best competitive research?
• How can you build links?
• How can you steal your competitions keyword data?
• How can you steal your competitions link building strategy?
• How are my competitors outranking me?
• Am I leaving money on the table by not having an SEO strategy?

Feel free to call us at with your search engine optimization questions and training needs. We would love to help you and your business (615) 594-2095

SEO Bruce Clay on Search Engine Optimization Training

A successful SEO project starts with training. According to Christopher Hart at Bruce Clay Inc, its all about project management and educating clients. Its vital to have training as a part of a search engine optimization service package, unfortunately all too often search engine optimization firms are content to leave you in the dark instead of building a relationship based on trust:

• Did your SEO training course improve communication and awareness?

• Did your SEO training course improve cooperation between business teams?

• Did your SEO training course help build a strong foundation?

• Did your SEO training course help improve efficiencies?

• Did your SEO training course lower cost and improve ROI?

Bruce Clay continues:

In closing, I ask you, the business owners, the following questions:

• Why the indifference to these realizations when it comes to doing business online?

• Do you feel that you have a well-defined online business strategy or just a poorly-cobbled-together set of projects and initiatives that have been labeled as your online business?

• Are your staffs educated enough to understand the requirements or functions needed of their teams in this business environment?

• Is there visible corporate support for this initiative and are consequences of a lack of support known?

To do anything properly takes time, effort and investment. Your opportunity margins will increase over time, but only if the proper foundation is put in place and there is a corporate culture to support it.

Its important for ethical search engine optimization firms to provide training. We firmly believe that here at Creative Fusion Media. Training helps you see the process and understand the web communication environment better. Only then are you best able to see the full landscape of the available opportunities and risks online. Otherwise you are flying blind with your business ventures online, which is the largest risk.

Thoughts? Do you think training is critical to the search engine optimization process?

Twelve reasons why we think you should choose us for your online branding, web strategy, and corporate blog consulting

Optimize Your Position in Google with Ethical and Affordable Online Communications Strategies and Training for Your Small Business, Startup, or Non-Profits.

Smart Web Marketing: Stop wasting your time and resources online and help your customers find you on Google. 

Hyper-white SEO Campaign Integration with a Concern for Your Customer’s Web Experience:  Creating links so your story actually gets heard amongst the millions and millions of websites and blogs.  If you can’t do that, you’re website is pretty much a waste and dead in the water.

Holistic Approach to Blogging, Social Media, and Web Marketing: A concern for how your web strategy integrates into your overall branding strategy and your unique personality and story as an organization.  Without a good fit here, your blog and web strategy is at odds with your other branding.

Productive Blogging:  We tailor solutions to help your social media campaign integrate seamlessly into your organization.  We help you set goals and create schedules.

Unique Solutions for Unique Clients: We refuse to deliver cookie cutter solutions.  We think far beyond just blog and Facebook.

Cultivating Customer Connection: A league of our own in customer care and relations.

Comprehensive Online Communication: A holistic concern for telling your story more effectively, in a far more interesting and engaging way.

A Comprehensive Package that Focuses on Your Strengths for Both the Short and Long Term: Pay Per Click and other traditional marketing techniques integration as needed.

Sustainable and Relational Branding: Original pitches and organic relationship building.

Respect and Listening: Listening from a human relations and learning perspective.

Proven Experience: We’re digital natives, with proven experience in professional business blogging, research and training professionals. Use that edge to your advantage.

Networking and Collaboration Power: We believe in the power of community and network. We want to bring you both the advantages of a personal and global platform advantages of the wisdom of the crowds from Web 2.0 technologies

Electric Passion: We are passionate, genuine, and have your best interests at hear.

Please contact us with your business blogging, social media, and web 2.0 marketing questions…Don’t waste time floundering in the Google wasteland. And let OUR expertise and experience work FOR YOU….