Tag Archives: social bookmarking

Using Social Media like Digg and Stumbleupon Strategically to Increase Web Traffic: A Case Study

National Wildlife Federation

Image via Wikipedia

Want to know more about actual social media and web 2.0 strategies? Fellow avid Digg and Stumbleupon user Danielle Brigida provides two great case studies in social media marketing from her experience at the National Wildlife Federation. Click the arrows below to click through this Slideshare presentation which tells you the basics of getting started, demographics, advantages, and strategies for maximizing the advantages of Stumbleupon and Digg.

Update: this post by Beth breaks down this social media case study presentation slide by slide

You can follow Danielle on Stumbleupon and Digg.

Feel free to add this to Digg and Stumbleupon.

For more great guidance check out our blogging and social media best practices resource.


The 17 Top Rules of Social Media Optimization (SMO) for Leveraging Web 2.0

Here are the original 5 Principles of Social Media Optimization (SMO) by Rohit Bargava of Strategic Marketing Blog:

Increase your linkability – This is the first and most important priority for websites. Many sites are “static” – meaning they are rarely updated and used simply for a storefront. To optimize a site for social media, we need to increase the linkability of the content. Adding a blog is a great step, however there are many other ways such as creating white papers and thought pieces, or even simply aggregating content that exists elsewhere into a useful format.

Make tagging and bookmarking easy – Adding content features like quick buttons to “add to del.icio.us” are one way to make the process of tagging pages easier, but we go beyond this, making sure pages include a list of relevant tags, suggested notes for a link (which come up automatically when you go to tag a site), and making sure to tag our pages first on popular social bookmarking sites (including more than just the homepage).

Reward inbound links – Often used as a barometer for success of a blog (as well as a website), inbound links are paramount to rising in search results and overall rankings. To encourage more of them, we need to make it easy and provide clear rewards. From using Permalinks to recreating Similarly, listing recent linking blogs on your site provides the reward of visibility for those who link to you

Help your content travel – Unlike much of SEO, SMO is not just about making changes to a site. When you have content that can be portable (such as PDFs, video files and audio files), submitting them to relevant sites will help your content travel further, and ultimately drive links back to your site.

Encourage the mashup – In a world of co-creation, it pays to be more open about letting others use your content (within reason). YouTube’s idea of providing code to cut and paste so you can imbed videos from their site has fueled their growth. Syndicating your content through RSS also makes it easy for others to create mashups that can drive traffic or augment your content.

Here are the other rules by Rohit Bargava at Strategic Marketing Blog. Or you can check out this Social Media Optimization presentation on Slideshare. Enjoy!