White Hat SEO Tips: Conversion Optimization for Blogs and Websites
I’ve been doing a lot of thinking about landing page optimization and conversion optimization. Increasingly issues of usability, user experience, and SEO are one in the same. Gray SEO firms which may be tempted to ignore these issues will ultimately get you know where. If you’re interested in website conversion, I think this conversion optimization powerpoint on slideshare is fantastic for demonstrating how to make a form that is optimized:
1) Simple design in the upper right hand area with minimal blanks (2 to 5).
2) Test, text, test. Multivariate testing
3) Test, test, test. Eye tracking testing.
Its always to make the design simple and easy to use and “Don’t Make Me Think”–a great book by Krug.
How do you do conversion optimization? What are your favorite conversion optimization tips and techniques? Or what are your favorite conversion optimization blog posts?