Hotel and Travel SEO: What is the Return on Investment for Travel Marketing?

Whether your a hotel in Hawaii or a luxurious travel destination in Tokyo, Japan, travel SEO can provide you a better customer acquisition funnel online as well as creating better customer relations by making people lives richer and ultimately easier. Providing reviews, maps, and recommendations in a way that is search engine savvy and pays attention to the relevant search engine algorithms can give you a distinct advantage over your competition.

I’ve outlined what I think are the 12 most important advantages of hotel seo and online travel marketing:

• Relationship and lifestyle marketing. Content about your travel destination for your users helps develop better and more sustainable relationships.

• Create a better marketing funnel. This amounts to a comprehensive marketing analysis and paradigm shift.

• Improved customer service. Its a digital concierge for one tenth the price of what you’re paying your employees now. Increased customer service and relationship branding for long term business relationships.

• Increased SEO Means Business. Increased traffic and search ranking translate in more rooms booked and better relationships with business organizations.

• Expertise has its Priviledges. You become the online destination for information about your locale and a hub for online activity. You become a virtual visitors bureau for the area. How powerful is that for your customers? How powerful is that for your customer relationships? How powerful is that for collaborating and marketing with local vendors?

• A Solution that Pays for Itself. Potential affiliate and advertising revenue. What local venues do you recommend to patrons? Why not make revenue based on your recommendations.

• Efficient Business Communication. Quick, easy, and affordable content management. This value alone is incredible in an age of speed we live in.

• Understand Your Customer in Strategic and New Ways. Increased ability to see and evaluate metrics for your online marketing campaigns.

• Conversion optimization. This is an add on benefit of an increased focus on a full range of your customer user data and online behavioral patterns.

• Content Optimization Means Free Public Relations. Interesting and relevant online PR hooks by creating a relevant and compelling resource for customers online.

• A New Window on Your Customer Base. SEO campaign, the data they create, and the focus they inspire help tapping unparalleled psychographic info about your customers.

• The value of now. Seizing the day now is absolutely critical. Its time to be an industry leader and not a follower. It is 10 times better to act now than playing catch up in 6 to 12 months.

Travel Marketing and Search Engine Optimization
Whether your traveler is searching for a flight for a holiday vacation or for a business trip, the online environment allows you to provide niche targeting in a way that no other travel marketing platform can.

Providing information about maps, hotels, vacation tours, travel packages, and tourist tips can help your customers make better travel decisions. And ultimately potentially travels place great trust in Google results and who they can can create a relationship via social media.

If you need hotel marketing or travel SEO, don’t hesitate to contact us at (615) 974-9662. I look forward to speaking with you and discussing your online marketing strategy. Content is ultimately about communication and at the end of the day communication, trust, and relationships are at the very basis of marketing and all successful businesses.