Here is a summary of what I’ve learned about SEO content strategy over the past 3 years.
1) Great content: What does that mean?
-ideally original (original angle or original design/look)
-engaging to readers
-engaging to other bloggers in the space or in related spaces
-visually compelling (or otherwise multimedia)
-written in conversational language
-authentic as possible
-embedded in a story
2) Keyword rich (this isn’t keyword stuffing, its more about latent semantic indexing or related terms).
But keyword rich material can only get you so far.
3) Engage experts, rockstars, and influencers.
4) Social proof (to help conversion optimization)
5) High usability (to help conversion opitimization)
6) Tied to offline activities & other online marketing activities.
Put your best content available to all users as much as possible.
Most viral marketing and most viral marketing firms are bunk
This may not be universally true, but it is a good standard principle when hiring social media consultants or a social media agency. Subservient Chicken and Elf Yourself corporate viral successes and limited exceptions to the rule. At the moment, the closest effect you can get is link bait campaigns on Digg, Stumbleupon, and the strategic development of Facebook applications. Leah of Edleman PR confirms “Viral marketing is snake oil”
Amusing Viral-ish Video
Viral Video Marketing Resources:
Top 10 Worst Viral Videos at CIO
Great list of viral marketing articles at Wilson Web.
Top 10 Viral Videos from Time
Multi Level Marketing Scams
I would avoid these internet scams like the plague. They use social proof and testimonials very well, but prey on vulnerable individuals. USA Today clarifies:
All MLM programs share the same fundamental flaws, including:
Recruiting your competitors: If I’m in sales, the last thing I want is more salespeople competing with me. But in MLM, your goal is to get lots and lots of competitors. Why would I want to do that?
You pay to be a customer: Overwhelmingly, buyers of MLM products are MLM salespeople. A legal counselor to MLM programs advises that a mere 20% of sales to outside consumers is high enough to avoid legal scrutiny. Can you imagine any other business where 80% of sales are made to employees?
You’ll pay far more: Expect to be required — or pressured — to buy samples, marketing materials, training courses and tapes, seminars, etc. You’re very likely to spend far more than you’ll ever bring in from sales.
Your products are priced too high: No matter how good the quality of your products, consumers are likely to be able to find better deals elsewhere. Just think about it — all those middle layers of salespeople and commissions means higher prices to the consumer.
You turn your friends and family into “prospects”: MLM programs typically suggest you sell to — and recruit — people you know well. Do you really want to be constantly beseeching those closest to you?
You face group pressure: One of the positive sides of MLM groups is the support given to those who spend a lot of money or who try hard to succeed. The flipside is that those who don’t spend as much or believe as strongly in the program are likely to face strong negative judgments from the group.
Funny Internet Marketing Video
While I acknowledge that is is possible that 5 to 10% of MLM marketers are legitimate, or that there may be a host more that are illegitimately manipulated to participate. Overwhelmingly multi-level marketing is a strategy to avoid. Why would you want to buy into an unethical method of marketing?
Creative Fusion Media is a ethical search engine optimization company and social media agencythat provides white hat internet marketing services from Nashville, TN.
Tim Ash is an expert in Landing Page Optimization and user experience.
You can learn more at about landing page optimization, user experience, and website conversion at Landing Page Optimization Book.
Creative Fusion Media provides social media consulting services and ethical and affordable search engine optimization solutions to innovative companies and forward thinking non-profits.