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What an optimization search engine positioning can help you:
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No matter the time of year, those in ecommerce and web marketing need to stay on top of vertical search engines in the shopping space. Fast Company reports in 2008 in an article entitled “Top Vertical Search Engines” that the most trafficked sites include:
Amazon - Not many people realize this, but Amazon is steadily developing into a search engine for almost any product you’d want to buy. Today, when I shop on Amazon, half the products I get delivered are not even sold by Amazon, but by one of their trusted merchants. Hmmm…sounds like they are nicely going from just a commerce site to a complete search engine for products. Not a bad direction on their part. They already have the brand, they understand the unique UI needed for product search, and users trust them.
theFind.com- Siva Kumr, CEO of the thefind.com thinks that a pure focus on crawling commerce related products across the web and a great UI can make a big difference in product search. I tend to agree. His search engine is one that could give Amazon some heartburn in a few years.
Shopping.com- Owned by eBay, this is a big ad network as well as a money machine when it comes to the volume of transactions that happen on the site. My only concern is that eBay tends to be slow in innovating their properties and care too much about near term results (something all public companies have to do at some time or another). We’ll see if they can keep pace with companies like thefind.com and Amazon asI see a lot of competition in this space. Fortunately this can only be a good thing for consumers.
More recently, Anna Maria Virzi of ClickZ pointed to these vertical shopping shopping engines for search suggested by Bing and Federated Media:
… the top 10 search categories including vertical search (e.g., Hotelicopter.com, TheFind), federated search that involves searching deep into Web sites to find select databases (e.g., Mednar.com, Biznar.com), and social search (e.g., OneRiot and iMedix).
Here are my initial thoughts on social media for missionaries. I’ve written extensively on Church 2.0 at Compassion in Politics as well:
1) Aggregators (Alltop, Netvibes,etc)
2) Social bookmarking and Delicious (also tagging)
3) Widgets
4) Ning
5) Podcasting (iTunes and Transcription)
6) Wikis
7) Tangle (formerly Godtube)
8} WordPress
9) Flickr
10) Video (Vimeo, Blip TV, Vimeo, YouTube, and language specific)
11) Social News like Digg
12) Document collaboration like Google Docs
To me the search for the best content management system for the macintosh is a bit of a misnomer. If you want a good CMS it will likely work via the web (or whats known as cloud computing). Most cloud computing and software as a service applications I know work on both the PC and Macintosh platforms.
Using Open Source Content Management Systems
To answer the question, however, I would suggest that WordPress or Drupal is the best content management system if you are on a Macintosh. Both are free systems and only require minimal investment to get started. For instance, you should be able to create a content managagement system that works for you for under $500. For instance, with WordPress you can pick out a low cost theme like Revolution or Thesis and pay for someone who knows php to upload it to the server.
Using Wikis and Ning for Content Management
Another content management system that can work for users of Apple Mac products is a wiki (I recommend PB Works or Wetpaint–one caveat Wetpaint is not compatible with Safari, only Firefox). If you are publishing your content, but want on open publishing platform (in other words, one which is searchable by search engines like Google). You can also get private wikis, if you would prefer, however I haven’t researched those options. (I believe you can use Ning as a closed system publishing platform.
Content Storage and Collaboration with Google and Basecamp
Finally Google Docs and Google wav are decent as content management systems. However, it can be difficult (for me at least) to see all my documents in Google docs. Also, at a very low price point is Basecamp, which is one of the industry standards for project management and collaboration. Its great for collaboration on research and editing. In fact, Basecamp has a suite of online software products which provide idea management services.
(WEB HOST INDUSTRY REVIEW) — Giving its customers more of a chance to complete with the more than 200 million websites in existence, domain registrar web host Go Daddy (www.godaddy.com) has released “Search Engine Visibility,” a new search engine optimization tool that walks users through a step-by-step process to make their website search engine friendly, not only making a search engine more likely to index the entire site, but also to help the website rise in search engine rankings.
According to Go Daddy’s Wednesday announcement, Search Engine Visibility walks users through a process to optimize their site by defining keywords, analyzing content and tracking keyword performance. Search Engine Visibility also provides a “Top 10 SEO Checklist,” which helps identify commonly made mistakes and techniques on how make a website stronger.
Professional Blog development (custom design options available)
Training
One month of content
SEO Starter Booster Pack
Competitive Analysis
Keyword Analysis
Blog Ecosystem Analysis
Traffic Analysis
Monthly SEO Maintenance Package:
Weekly article syndication for a total of 4 per month.
20 articles per month, including magazine-style photo.
Link bait resource for link building
Blogger relations
Strategy updates
Here is Aaron’s overview of the SEO for Firefox plug-in tool, which can provide a lot of competitive data for web search engine marketers, social media marketers, and entrepreneurs.
SEO for Firefox Plug-in. If you don’t have Firefox, you will need to download it.
The SEO for Firefox a) Page rank, b) cache data, c) how old the URL is, d) linkage data, e) traffic data, and f) listings in major directories. It can help you know what factors the website use to rank. It can also help you find its backlinks as well.
Also, there are 4 key buttons you can look at below Google’s search box.
Something to Remember about the SEO for Firefox plug in: there are two modes: automatic and on demand mode. You will likely want to turn off Firefox for reasons of speed.
You may also want to check out these SEO Tools for Firefox suggestions by Danny Sullivan for your SEO and SEM needs.
Alexa (not recommended highly by Aaron, due to biases, but allows you to see what sites your competitors own) Aaron mentioned that Domain will also allow you to do this. Hitwise ($10,000 or so)
Trellian ($250 fee and $99 or a whole year for $1000) Compete has some affordable options
SEO Digger (???) not as useful anymore Key Compete Spyfu seems more useful than SEO Digger or Key Compete (it also provides paid and organic results)
Links can give you authority, if you get authoritative links in your topic. They can also build your brand or authority. Also, media sites do the later.
For instance, good anchor text can help a great deal (ie Stuntdubl example as a collaborator) Further, directory links can help.
Seth Godin mentioned my book, which helped drive sales and credibility. Brian Clark re-wrote my sales letter, which helped and he recommended it. Also you can find people who linked at delicious.
Building links from authoritative sites can create self-reinforced ranking.
One great way to build links and search engine ranking is via public relations. Here is Aaron Wall’s video on using PR for search engine marketing.
PR campaigns target influencers and reach. Have to have a unique angle, contacts, and need good pitch.
This is a handy resource for doing PR.
One example is US pr with Mediashift and its coverage on threadwatch.org (which is owned by Aaron Wall). Paul Graham wrote a story called The Submarine.
Finally Aaron concludes by pointing out that PR builds your brand. Its hard to replicate. And it builds on itself–or at least can build on itself.
Note: Aaron mentions buying links, however now Google looks on this as a tactic which can get your site penalized. It is not recommended as a strategy. Its not ethical and its counterproductive.
Look at your webserver (or Google analytics) for traffic to determine your future keyword strategy. Its easier to rank more for what you already rank for.
• Use wordtracker or related keyword tool. Dig deep into the long tail. (chocolate, chocolate gifts, corporate chocolate gifts) (chocolate recipes, chocolate brownie recipes) (white chocolate, white chocolate truffles).
• Look at competing sites and see how they organize it. Reverse engineer their successes.
• According to SEO Quake research lower trust sites can rank much easier for . Its easier to rank for unique or longtail search queries.
• Quintura shows related keywords–to find related phrases. Also check out the tools section of SEO Book. No one keyword tool is authoritative or silver bullet.
• Compete.com (as well as the free tool Spy Fu can help you do competitive research).
• Aaron also did a spreadsheet for keyword research for SEO. Remember:
Transactional-find, buy get, purchase, sell,
Informational keywords-tips, learn, ideas,
Price modifiers-discount.
Clothing keywords-sporty, comfortable
Also remember site numbers or brands or industry related jargon.
States of being and family relationships
Shopping.com has an interesting and helpful site structure.
Time sensitive keywords are easier to convert
Compare one item or one brand to another. Guiding them toward conversion.
Here are some free SEO tutorial videos which will help you as you outline your search engine optimization strategy. I’ve provided some bullet points suggestions from Aaron which include fantastic tips, techniques, and strategies. Whether you are looking to increase SEO for your nonprofit, small business, or ecommerce site these smart SEO tactics should be extremely helpful.
Initially, Aaron Walls’ “Preparing & Planning for Internet Marketing Success” has basic, but strategic recommendations for building your brand and search engine ranking online.
• Pick a strong domain name
• Site name, site age, and site trust is key
• Build links to relevant sites and directories
• Create resources (aka link bait) similar to SEO Books tools and videos.
• For instance: blackhatseo ranks for domain name, domain age, and a couple of quality links
• Also, make it easy for the press to contact you
• Topical expertise is self-reinforcing
• Easier to establish it now in 1 hour vs. 4 or 30 hours later.
• Cost is minimal versus the potential reward
Aaron gives 7 reasons to start blogging now, here are 6 of them:
• Blogs easy to set up and maintain (WordPress)
• Many feedback mechanisms–so you can track your success.
• Easy to join the conversation
• Its easy to track how ideas spread (experiment. launch ideas and track how they spread) Aaron also explains RSS feeds and why to subscribe to them. Its important to remember: the web is one big conversation. You can join the community and create community marketing ideas, which can be quicker than yelling at people with adversing by building trust.
• Subscriptions via RSS can allow you to build audience and influence. One way messages spread is via aggregators like Techmeme.
• Blogs have many signs of social proof
• It does seem like they are reading
• Think about users and usability. Steve Krug wrote a great book about web usability and user center design called “Don’t Make Me Think.”
• Search-marketing
• Dan Thies calls out specific groups, which converts far better than most
• Example: crop insurance services (ie no diversity–mix things up a bit)
• Need links in content
• Need call to action
• Call out who its for (specific)
• Heading with keywords (and mix it up with oder and natural sounding modifiers)
• Wordtracker is a great keyword tool (they have free keyword offerings)
• Quintura is a search engine which helps you mix in modifiers, which help you rank (for reasons of latent semantic indexing or LSI)
• Google tool
• Google Keyword tool
• Look at legitimate authoritative web sites in your niche (match up)
• SEO for Firefox is a free tool that provides great data
• Remember: mix it up with keywords, use bulleted lists, and subheadings
• Also, link back to past coverage of an issues. This drives more relevance for user and helps Google.
• Example: create a resource like a glossary
• Unless you are addressing specific sub audiences with individual pages, you may want to consolidate content.
